French shipping company CMA CGM has unveiled a pilot agreement with online freight marketplace Freightos whereby the company became the first ocean carrier listed on the platform.
Online bookings, guaranteed pricing, and secured capacity on CMA CGM China-US trade lanes are now available on Freightos, with further extension to additional lanes planned in the near future.
The shipowner said that, through this deal, it “reinforces its position as a digital leader within the industry and takes yet another step towards its customer-centric strategy, offering importers and exporters of all sizes direct access to instant pricing, routing, and concrete sailing information in seconds, as well as guaranteed capacity.”
CMA CGM explained that this development represents a real change for the industry because for the first time, global shipping on key trade lanes functions like passenger travel or ecommerce, where customers can obtain guaranteed prices within seconds.
“This initiative demonstrates our commitment to customer centricity. We’ve been on a journey to provide our customers with innovative offerings to ensure them the best shipping experience. This partnership raises the bar for ourselves, and the industry, with this important step into the digital era, selling directly to shippers on Freightos,” Mathieu Friedberg, Senior Vice President – Commercial Agencies Network at CMA CGM Group, said.
“With CMA CGM selling on Freightos, smaller shippers now have direct access to a major carrier with competitive pricing. Additionally, shippers of all sizes will have access to guaranteed prices and capacity,” Zvi Schreiber, CEO and founder of Freightos, added.
Source: World Maritime News
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