Love is in the air, as Americans get ready to celebrate Valentine’s Day on Feb. 14. As the holiday approaches, restaurateurs should get ready to welcome an influx of diners, research suggests.
According to data from online reservation platform OpenTable and point-of-sale software company Toast, more than 30 percent of consumers will celebrate the holiday by dining out with their loved ones. In 2018, 32 percent of Americans visited a restaurant on Valentine’s Day, and 50 percent of those reservations were booked via mobile technology. In addition, Italian food was the No. 1 selected cuisine while contemporary American food ranked as the second-most popular choice.
Here are some reasons why restaurateurs love the holiday:
Restaurant sales in several metropolitan cities also increased on Valentine’s Day. Boston experienced an increase of 36 percent, while Chicago’s sales were up 28 percent, and New York saw an uptick of 22 percent.
It looks like Valentine’s Day 2019 should be a day everyone can love.
Source: National Restaurant Association