According to the National Restaurant Association’s new State of the Industry report, operators, though generally optimistic about business conditions, say they must increase foot traffic, while keeping loyal customers content and attracting new customers at the same time.
The research indicates this year’s business environment is increasingly competitive, thus operators are seeking solutions to ensure success.
The good news, the report states, is that the majority of consumers eating out at restaurants are satisfied with their dining experiences. More than eight in 10 adult customers, or 85 percent, say they are satisfied with the service, food quality and cleanliness at the restaurants they frequent. Another three in four say they are satisfied with the value received for the price they paid.
Here are three additional ways customers claim restaurants can keep them happy. They include:
“As the industry continues to grow, restaurateurs will find new and innovative ways to appeal to consumers’ wants and needs,” says Hudson Riehle, the Association’s senior vice president of research. “Consumers want to use restaurants, and operators who listen to their patrons’ preferences while offering value, convenience and quality, will remain competitive in this rapidly changing market.”
Source: National Restaurant Association